QUAKER
Kids Oatmeal

Quaker's Dinosaur Eggs and Adventure Animals scream kid-friendly fun, through and through. The goal with the packaging was to create an engaging and educational experience with every breakfast. Each individual oatmeal packet contains unique facts, jokes and items to search for within the dense illustration on the back of the box.

Concept and Art Direction: Jesse LeDoux / Writing: Dani Bell / Design Director: Jay Hillburn / Illustration: Christopher Lee / Photography: Armstrong Pitts