EMERALD & SPRUCE
Bartell Drugs private label brand

Brand identity and packaging system developed for Bartell Drugs private label brand. Rooted in the Northwest, it is impossible to avoid the mountains and lakes surrounding us. The triangular pattern references our unique geography and provides an immediately noticeable presence in shelf sets. The patterns inside the triangles correspond to the various kinds of precipitation Northwesterners are able to experience.

Art Direction: Jesse LeDoux / Writing: Dani Bell / Design Director: Jay Hillburn / Creative Director: Michael Connors