Cheetos brand book

The Cheetos brand concept is “Bring Family Fun Through Playful Mischief.” It’s only fitting that their brand book not only carries this torch, but blows on it a bit too. The contents deliver the necessary brand info, but in a “playfully mischievious” way—through redacted documents, absurd dictionary definitions, Mad Libs, and tabloid magazine covers. And yes, the title really is INSERT TITLE HERE.



Brand Narrative

Brand Truth

Brand Character

Product Truth