Identity for Seattle’s music and arts festival
The main image is a combination of geometric shapes and detailed line drawings that come together to form a circle. This circle suggests not only the perimeter of the festival grounds, but also the global diversity of the participating acts. There are many unique elements which all work together to create something much unified and larger, much like the festival itself.
The shapes and elements of the line drawing were able be extracted and used for various merchandise, wayfinding, and spot illustration purposes throughout the festival.